Diamonds, culture, and
25 years of proof.
Avianne & Co. is a full-service diamond jewelry company based in the heart of New York City's Diamond District. We sell everything from ready-to-wear chains, bracelets, rings, and earrings to high-end luxury watches and fully custom one-of-one pieces. Whether you are shopping online, walking into our showroom, or commissioning something built from scratch — we handle it all under one roof.
Our showroom at 28 W 47th Street has been the starting point for some of the most recognized pieces in hip-hop, sports, and entertainment. We are an independent, family-run business with no corporate backing, no franchise locations, and a reputation built entirely on the work.
Ready-to-wear. Custom.
We carry a full range of diamond jewelry — pendants, chains, bracelets, rings, earrings — available to shop online or in store. We stock and customize luxury watches from brands like Rolex, Audemars Piguet, and Patek Philippe. And for clients who want something that does not exist yet, we design and build pieces from scratch.
Some people come in knowing exactly what they want. Some come in just to look. Some send us a sketch on Instagram. However it starts, we make sure the experience is the same: direct, personal, and handled by people who actually know jewelry.
Ready-to-wear diamonds, luxury watches, custom builds — we cover the full spectrum. You do not need a six-figure budget to shop with us.
Design, stone sourcing, setting, polishing, watch work, and quality control — all done by our team at the same location. Nothing is outsourced.
Most of our clients come back. Whether it is a first purchase or a tenth, you deal with real people who remember your name and your preferences.
We do not run paid celebrity endorsements. Every name attached to our brand chose to walk through the door on their own.
The client list is longer
than what you see.
We have built pieces for Drake, Nicki Minaj, French Montana, Jake Paul, Max B, Bobby Shmurda, and dozens of other names you would recognize. Elliot Eliantte started in the industry through Avianne. Adam Sandler prepared for Uncut Gems at our store. The full breakdown is on our celebrity clients page.
But the majority of our clients are not famous. They are people with taste, a budget, and a reason to want something done right. That side of the business does not make headlines, but it is the foundation of everything we do.
