Meet Izzy Avianne

Izzy Avianne is the creative and culture connector at Avianne & Co., the New York City Diamond District jewelry house known for custom diamond pieces and celebrity relationships since 1999. Izzy's role is to explain the stories behind the pieces: why a design matters, what reference inspired it, how a stone choice changes the whole piece, and how custom jewelry becomes part of culture.

Izzy is also part of Avianne's Uncut Gems story. Time reported that Adam Sandler shadowed Izzy Aranbayev and other Avianne employees while preparing for the film, and The Ringer reported that Sandler learned from Izzy how to buy and sell diamonds. Beyond the jewelry world, Izzy hosts "If You Didn't Know Now You Know," a show about jewelry, hip-hop, sports, business, and the conversations that happen behind the culture.

He works from 28 W 47th St in New York's Diamond District.