MrBeast's Custom Avianne
Panther Pendant in Lil Baby's
"Dead Fresh" Remix
Avianne & Co. built a custom diamond and blue sapphire panther pendant for MrBeast — worn in Lil Baby's "Dead Fresh" remix, produced by Pharrell, filmed in Greenville, NC.
MrBeast — Jimmy Donaldson — has 515 million YouTube subscribers, a media empire, and one of the most recognizable logos in the world. When he needed custom jewelry for his first-ever music video, he came to Avianne & Co.
The piece is a custom diamond and blue sapphire rendition of the MrBeast panther logo, handcrafted at 28 W 47th Street in New York's Diamond District. The panther's head and jaw are set with dense pavé blue sapphires, while white diamonds pick out the lightning bolt, the eyes, and the contour lines that define the logo's shape. It's a three-dimensional sculpted build — not a flat logo on a plate — finished to the same standard that Avianne has held for over 25 years of custom celebrity jewelry.
How MrBeast ended up
on a Lil Baby track.
It started as an internet joke. Throughout 2025, TikTok users created "Hood MrBeast" — fan-made edits that reimagined Donaldson as a chain-wearing, cash-flashing rapper. The meme picked up an alter ego name, MrLean, and MrBeast ran with it. By summer 2026, Atlanta rapper Lil Baby pulled him into the studio for a real verse on the Pharrell-produced "Dead Fresh" remix.
They shot the music video in MrBeast's hometown of Greenville, North Carolina — at the Landmark Pick-Up convenience store, next to a white Rolls-Royce, and in front of a McLaren. MrBeast raps about TeamTrees, TeamSeas, and giving a quarterback's worth back to his neighborhood. The TikTok clip hit 51 million views in three days.
The Avianne panther pendant was in every shot.
Turning the world's most
recognized logo into jewelry.
The MrBeast panther is everywhere — on Feastables wrappers, on the MrBeast Lab toy line, across billions of YouTube thumbnails. Avianne's job was to translate a digital icon into something you can hold, wear, and feel the weight of.
Blue sapphires fill the panther's face and jawline in tight pavé rows. White diamonds trace the lightning bolt element and carve out the eyes, the teeth, and the sharp edges that give the logo its forward-leaning aggression. The bail connects seamlessly to the chain — fully set, no blank metal showing. The whole piece reads as a single sculpted object, not a collection of parts.
A logo that a billion people recognize, rebuilt stone by stone into something that only one person will ever own. That's what custom means at Avianne.
515 million subscribers.
One jeweler.
MrBeast isn't from the music world. He's the most-subscribed individual creator on YouTube, the founder of Feastables and Beast Industries, and a philanthropist who raised over $40 million for ocean cleanup and planted 20 million trees. His crossover onto Lil Baby's "Dead Fresh" was one of the most talked-about moments online this year.
See the piece.
See the video.
Avianne posted the pendant build on Instagram. MrBeast posted the music video. Both are worth seeing.
Your piece.
Your moment.
Whether it's a logo, a symbol, a tribute, or something that doesn't exist yet — every custom project at Avianne starts with a conversation. The team at 28 W 47th Street has been doing this since 1999, and the process hasn't changed: you bring the idea, Avianne builds the piece.
with a conversation.
