Celebrity Jewelry,
Custom Stories,
Real Culture
These are not endorsement deals. These are relationships built over 25 years in the Diamond District.
1999Every piece on this page started with a conversation. An artist, an athlete, or a collector walked into 28 W 47th St or picked up the phone and described what they needed. What they needed was never just a piece of jewelry. It was a statement, a milestone, a moment made permanent in diamond and gold.
Avianne has been building those moments since 1999. The clients below are part of the public record of that work.
Bobby Shmurda is a confirmed Avianne client. His custom work with the shop has been documented across Avianne's YouTube channel, including the video Bobby Shmurda Cashes out on a new Rolex which has accumulated over 446,000 views.
The Dipset era produced some of the most recognized custom jewelry in hip-hop. Cam'ron and the Diplomats were among Avianne's most visible clients during the height of that movement. The pieces from that period helped define what custom hip-hop jewelry looked like for a generation.
In November 2025, Max B walked out after approximately 17 years and came directly to Avianne & Co. Complex covered the moment. The haul was valued by Avianne at over half a million dollars and included a custom MAWA pendant built with 6,431 stones, 87 carats of diamonds, and a 321-gram medallion. It was one of the most documented custom jewelry moments in recent hip-hop history.
Avianne built a pendant for Slick Rick that earned a Guinness World Record for its complexity. It stands as one of the most technically demanding custom pieces the shop has produced and one of the clearest demonstrations of what Avianne's craftsmen are capable of at the highest level.
Big X Tha Plug is a confirmed Avianne client. His work with the shop is part of the brand's ongoing relationship with a new generation of artists building their catalog and their identity at the same time. The piece comes with the story. The story comes from Avianne.
than what's on this page.
These stories are part of the public record. They are not the whole record. Avianne has built custom pieces for clients who prefer to keep their work private and for moments that were never meant to be press events.
Elliot Eliantte, now one of the most recognized names in celebrity jewelry, first entered the industry through Avianne, as documented by Wikipedia and Complex. The talent that has come through 28 W 47th St over 25 years is part of the brand's permanent record.
If you are building something, the conversation starts the same way it started with every client above. You tell us the story. We build the piece.
We build the piece.
