The Block

47th Street between Fifth and Sixth Avenue is the center of the jewelry world in New York City. Hundreds of dealers, cutters, setters, and craftsmen operate within a few hundred feet of each other. It is one of the most competitive and concentrated jewelry markets anywhere. Reputation is the only currency that matters here.

Avianne & Co. has operated at 28 W 47th St since 1999. That is over 25 years on the same block, building the same way: direct relationships, custom work, and pieces that hold up long after they leave the store.

If you are searching for a Diamond District jeweler in New York City, a custom diamond jeweler on 47th Street, or a celebrity jeweler in NYC with a documented track record, you are in the right place. The work is here. The record is public. The conversation starts whenever you are ready.

Visit the Store

What to Expect

Walk in and you are in the Diamond District. The store is at street level on 47th Street. You will see the work immediately — custom pieces, celebrity builds, chains, watches, pendants, and stones.

If you are coming for a custom consultation, Joe or a senior team member will sit with you directly. There is no pressure sales process at Avianne. You come in, you look, you talk. If there is a piece to build, we figure out together what it looks like.

Why the Diamond District Matters

When you buy custom jewelry from a Diamond District jeweler with 25 years on the block, you are buying from someone whose entire reputation depends on the quality of what they produce. There is nowhere to hide on 47th Street. Every piece that leaves this store either builds the name or damages it.

Max B came here on his first day out. Adam Sandler studied the Diamond District from inside this store while preparing for Uncut Gems. Elliot Eliantte got his start here. That is the record. Come see it in person.