Avianne × Adamn Killa × Fiji
A custom build at 28 W 47th St — for an artist who does everything independent and a pendant made for the person who matters most.
Adam Kelly — known as Adamn Killa — is a Chicago rapper who has been making music since he was 14 years old. He came up through 197 O$G alongside Lucki, toured Europe with Yung Lean and Bladee, turned down a deal from Kanye West to stay fully independent, and charted over Drake on the TikTok music charts without a label behind him.
In 2025, his "Arrest Me Daddy" videos turned him into one of the most recognizable figures on social media, covered by Complex, Billboard, TMZ, NBC Chicago, and the Chicago Sun-Times. He headlined Lyrical Lemonade's Summer Smash and performed at Rolling Loud — all as an independent artist managed by Taylor Bennett.
Fiji is an independent artist and content creator with a following across Instagram and TikTok. She and Adamn are one of the most visible couples in their corner of the internet — they showed up to Summer Smash in matching kawaii fits and their relationship has become part of the story their audience follows.
When Adamn came to Avianne, the build was not just for himself. He wanted a custom pendant designed and made specifically for Fiji — something one-of-one, built from scratch at 28 W 47th St.
Built for someone.
Most of the best work at Avianne starts the same way: someone walks into 28 W 47th St with a person, a moment, or a milestone in mind, and the conversation turns into a piece.
Adamn Killa came to Avianne with a clear idea. Not a catalog pick. Not something off the shelf. He wanted a custom pendant designed and built from scratch — specifically for Fiji. The kind of piece that only exists once, built by the same team that has produced custom work for Drake, Nicki Minaj, Max B, and 25 years' worth of clients who needed something that did not exist yet.
The result was a custom diamond pendant for Fiji — detailed, personal, and finished to Avianne's standard. Alongside it, Adamn picked up additional custom diamond pieces for himself. The full build was documented on Instagram.
The piece comes with the story. The story comes from Avianne. That is the point of custom work — it is not interchangeable. It was built for one person, for one reason, at one moment.
Designed and built at Avianne & Co. for Adamn Killa and Fiji — one-of-one pieces that started as a conversation and became something permanent. When the work is custom, the piece is the relationship. It does not exist anywhere else.
The full process was documented on Instagram — from the first conversation at the shop to the finished pieces in hand.
Independent jeweler.
Adamn Killa turned down Kanye West to stay independent. He records on a phone. He built his audience without a label, without a major distributor, and without the traditional infrastructure that most artists at his level rely on.
Avianne operates the same way. Twenty-five years in the Diamond District. No franchise. No outside investors. The work speaks because the relationships are real and the pieces are built in-house by the same team that has been at 28 W 47th St since 1999.
When an independent artist walks into an independent jeweler, the dynamic is different. There is no corporate layer. The conversation is direct. The build is personal. That is what happened here.
with a conversation.
