28 W 47th Street
Avianne & Co. · New York, NY 10036 · Diamond District
most recognized showroom.
Avianne & Co. has operated out of 28 W 47th Street since 1999. Built from the ground up by Joe and Izzy Avianne, the store sits in the center of New York's Diamond District — one of the most concentrated blocks of jewelry commerce in the world. Over 25 years it has become one of the most recognized jewelry showrooms on the block, and a name synonymous with custom diamond work at the highest level.
The space is not just a retail location. It is the workshop, the vault, the design room, and the meeting point. Every custom piece Avianne has ever produced — every pendant, every chain, every watch — started inside this building. The stones were selected here. The designs were drawn up here. The finished pieces were handed over here.
walked through the door.
The list of people who have come through 28 W 47th St reads like a timeline of hip-hop, sports, and entertainment over the last two decades. Drake. Nicki Minaj. French Montana. Jake Paul. Jalen Green. Cam'ron and the entire Dipset era. Bobby Shmurda. Young Thug. Big X Tha Plug. Slick Rick. Max B, who walked out after 17 years and came directly to Avianne for a half-million-dollar haul that Complex covered in detail.
These are not one-time visits. Many of these clients have been coming back for years — building collections, designing new pieces, marking milestones. The store has been the starting point for Guinness World Record pendants, six-figure custom builds, and pieces that have defined eras of hip-hop jewelry.
Elliot Eliantte, now one of the most recognized names in celebrity jewelry, first entered the industry through this store. Adam Sandler spent months here preparing for his role in Uncut Gems. The history of 28 W 47th St is not separate from the history of the brand — it is the history of the brand.
This is more than a showroom. It is where the work happens — where stones are selected, designs are reviewed, and pieces are built by hand. Every custom piece that has left Avianne started inside this room.
Avianne & Co. is generally open to the public, but we recommend setting an appointment before visiting to make sure the store is available. Private sessions and celebrity visits happen regularly, and a quick call ahead guarantees we are ready for you.
You can shop online or start a conversation with a rep directly through the chat icon on our website.
whenever you are ready.
