If You Didn't Know
Now You Know
Real conversations from inside jewelry, hip-hop, sports, business, and New York culture, hosted by Izzy Avianne of Avianne & Co.
About the Show
Most shows about jewelry talk about the pieces. This one talks about everything around them: the artists who commission them, the moments they mark, the culture they come from, and the business that makes all of it possible.
If You Didn't Know Now You Know is Izzy Avianne's long-form conversation show. Izzy works out of Avianne & Co. at 28 W 47th St in New York's Diamond District. He has been inside some of the most significant custom jewelry moments in hip-hop and entertainment over the past 25 years.
Every episode covers the things that do not make it into press releases: how a deal actually came together, what an artist was thinking when they commissioned a piece, what the Diamond District looks and feels like from inside it, and what the culture values and why.
Guests come from:
- Hip-hop and music
- Sports and athletics
- Entertainment and film
- Business and entrepreneurship
- New York culture
About Izzy
Izzy Avianne is the creative and culture connector at Avianne & Co., the NYC Diamond District jewelry house that has been building custom pieces for artists, athletes, and collectors since 1999.
Time reported that Adam Sandler shadowed Izzy Aranbayev and other Avianne employees while preparing for Uncut Gems. The Ringer reported that Sandler learned from Izzy how to buy and sell diamonds.
Izzy brings that same inside perspective to every episode of the show.
Watch & Subscribe
New episodes are available on YouTube. Subscribe to get episode alerts by email so you never miss a conversation.
